American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

Add Yahoo as a preferred source to see more of our stories on Google. NEW YORK - The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls ...

The dolls that Gen X and younger kids grew up with are getting a makeover for their 40th birthday.

CLEVELAND, Ohio – At 9 years old, I wanted an American Girl doll more than anything. And on Christmas morning 1989, I was overjoyed to discover Kirsten Larson under the tree. Kirsten was a Swedish ...

The American Girl doll brand is celebrating its 40th anniversary in a big way in 2026. Mattel, Inc. announced in a press release on Wednesday that two book titles celebrating the landmark anniversary ...

COMMUNITY ARE REACTING. OF THEIR DESTINADO NO MAS. KANSAS CITY IS CELEBRATING HISPANIC HERITAGE MONTH AND SO IS AMERICAN GIRL. SHE LOOKS LIKE US. HER NAME SOUNDS LIKE US. IT’S SUPER IMPORTANT FOR ...

NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...