This may be your introduction to a new technology. I just read about Quick Response (QR) codes this morning. The concept is a quick way to get just about any information into the hands of a potential ...

The FINANCIAL — Although marketers have historically used Quick Response (QR) codes — square black and white barcodes — as marketing tools, survey researchers have often wondered if using QR codes on ...

Some businesses can survive with a once-a-year customer visit pattern. Swimwear vendors and Christmas tree sellers come to mind. Restaurants have a harder go of it. “We were considered a destination ...

I recently met an associate at Stone Brewing. I love Stone Brewing (plus, my god-daughter works there). We met on the back patio, exchanged pleasantries and ordered some drinks to enhance the ...

Joe Wozny, author of The Digital Dollar: Sustainable Strategies for Online Success, is a digital and online media thought leader, strategist, author, blogger and international presenter on strategies ...

Strick Trailers announced the addition of InfoScan quick response codes to all new trailers to help speed service response times and increase customer vehicle operating time. Each trailer will include ...

QR codes can be used for special offers, brand awareness or provide more information to the consumer. Using the QR code shifts the media channel from direct mail to online, allowing the consumer the ...