Despite the rise of e-commerce, 80% of global retail sales still take place in physical stores. Yet, there's a huge gap between the data that omnichannel retailers are able to collect about online and ...

Loyalty programs that use zero-party data to offer tailored experiences, rather than just transactional rewards, will lead to stronger brand affinity and increased sales, says Marigold's Nick Watson ...

Reeves is an associate professor of pediatrics and epidemiology at the University of Michigan and the principal investigator of the Michigan Sickle Cell Data Collection program. In December 2023, a ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (The Hill) — Sens. Ron Wyden (D-Ore.) and ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

Over the past few decades, businesses, governments, and militaries worldwide have relied heavily on data analytics to advance operations, gain critical insight for tactical advantages, and improve ...

UB departments and programs may consider collecting demographic data via surveys, Formstack, Google Forms, UB Marketplace, paper forms or other methods. At the same time, this information is ...

Tech giant Google is unlawfully collecting and selling data on K-12 students' web activities, a pair of California families allege in a federal lawsuit filed this week. North Carolina public schools ...

The United States is preparing to introduce much stricter data-collection rules for travellers who use the Visa Waiver ...

Collecting data on embedded emissions in imports offers a broader and more accurate picture of a country’s carbon footprint, enables informed climate policies, and—with some carrots and sticks—can ...

A California judge has temporarily blocked the federal government from collecting personal information about Supplemental Nutrition Assistance Program (SNAP) participants in 21 states and Washington, ...

(The Hill) — Sens. Ron Wyden (D-Ore.) and Martin Heinrich (D-N.M.) said in a letter that was partly declassified Thursday that the CIA has been collecting data in bulk in a secret program that could ...