AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.

Google Search Advocate John Mueller pushed back on the idea of serving raw Markdown files to LLM crawlers, raising technical concerns on Reddit and calling the concept “a stupid idea” on Bluesky.

Generative engine optimization (GEO) is the practice of positioning your brand and content so that AI platforms like Google AI Overviews, ChatGPT, and Perplexity cite, recommend, or mention you when ...

Think about the last time you searched for something specific—maybe a product comparison or a technical fix. Ideally, you ...

These simple search tweaks helped me get better results without ditching Google.

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

Latest updates from the BBC's specialists in fact-checking, verifying video and tackling disinformation.

You spend countless hours optimizing your site for human visitors. Tweaking the hero image, testing button colors, and ...

Canada’s Megan Oldham shook off a nasty fall in slopestyle skiing to nab a bronze medal in Milan Cortina yesterday, while the women’s hockey team beat Czechia 5-1 – though the victory was overshadowed ...

AI is changing the cyber threat landscape dramatically, empowering cyber criminals and creating new vulnerabilities as ...

Semantic brand equity ensures LLMs and AI search engines recommend your business. Our guide reveals how AI perceives and ranks your brand.